Palmer is generally regarded as one of the greatest players in the
history of men's professional golf. He won numerous events on both the
PGA Tour and Champions Tour, dating back to 1955. Nicknamed "The King,"
he was one of golf's most popular stars and most important trailblazer,
because he was the first superstar of the sport's television age, which
began in the 1950s'. He was part of "The Big Three" in golf, along with
Jack Nicklaus and Gary Player, who are widely credited with popularizing
and commercializing the sport around the world. This issue of Sports
Illustrated focuses on Palmer's physical and mental disciplines that
helped make him the incredible athlete he was. Arnie left his signature
on the cover in bold black marker.
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